About Divyarani Sishtla
Paid Media Analyst |Paid Search |Performance Marketing
I love turning messy data into clarity. Over the past year, I’ve managed multiple clients across retail ecommerce automotive and non profit, handling end to end campaigns on Google and Microsoft Ads. Scaled an ecommerce client with 58 percent more purchases, improved ROAS by 32 percent YoY, and drove 47 percent more conversions with 29 percent lower CPA. Off clock, I’m usually painting, playing badminton, or struggling through squash.
I love turning messy data into clarity. Over the past year, I’ve managed multiple clients across retail ecommerce automotive and non profit, handling end to end campaigns on Google and Microsoft Ads. Scaled an ecommerce client with 58 percent more purchases, improved ROAS by 32 percent YoY, and drove 47 percent more conversions with 29 percent lower CPA. Off clock, I’m usually painting, playing badminton, or struggling through squash.
Skills
- Google analytics
- Google Ads
- SQL
- Meta ads
- Bing Ads
- Data visualisation
- Looker Studio
- SA360
- Apple Search Ads
- Paid Media Marketing
- Paid Search Marketing
- Automated Reports
Education
- University of WarwickManagement | Graduation year 2023
- SRM Institute of Science and TechnologyBachelors in Computer Science and Engineering | Graduation year 2022
Certificates
Google Analytics Individual Certification - Skillshop
Jun 2025
Google Ads Shopping Certification - Skillshop
Sep 2024
Google Ads Search Certification - Skillshop
Jul 2024

