I help startups, small businesses, and growing companies make smarter, faster, and more confident business decisions. As an MBA candidate at IIM Shillong, I combine strong academic knowledge with hands-on project experience to deliver practical, results-driven solutions tailored to your unique business needs. My approach is simple — understand your goals deeply, research thoroughly, and deliver work that creates real impact.

Strategy & Business Consulting

At the core of what I do is strategic thinking. I work with businesses to build clear, structured roadmaps that drive sustainable growth. My consulting services include:

• Growth Strategy & Expansion Planning to help you scale into new markets or verticals
• Go-To-Market Strategy for product launches and new business entries
• Strategic Consulting to align your team around a clear direction and competitive positioning
• Pricing Strategy to ensure your offerings are positioned profitably in the market
• Business Plan Writing that is investor-ready, detailed, and professionally structured

Market Research & Competitive Intelligence

I provide deep, data-backed research that gives you a clear picture of your market landscape. This includes:

• Market Research & Competitive Benchmarking to understand where you stand against competitors
• Customer Segmentation & Targeting to identify and prioritize your most valuable audiences
• Data Analysis & Insights to turn raw data into clear, actionable findings
• Data-Driven Decision Making frameworks that reduce guesswork and improve outcomes

Digital Marketing & Brand Strategy

A strong online presence is essential for any business today. I help you build and communicate your brand effectively through:

• Digital Marketing Strategy tailored to your target audience and business objectives
• Brand Positioning & Messaging to clearly define what sets you apart
• SEO & Content Strategy to improve your visibility and attract organic traffic
• Landing Page Design & Optimization to increase conversions and drive measurable results

Technology & Reporting

I also support businesses in leveraging modern technology and data visualization tools to streamline operations and track performance. My technical services include:

• Dashboard Creation using Excel and Power BI for clear, visual performance reporting
• Website Development to build a professional and functional digital presence
• AI Agents Development to automate workflows and enhance operational efficiency