Freelancer Profile

I am a performance-focused digital marketer with hands-on experience in driving measurable growth through data, analytics, and experimentation. My core strength lies in translating business objectives into scalable digital strategies that prioritize ROI, CPA, and long-term brand equity over vanity metrics. I have executed growth initiatives across social media, paid advertising, and content-led funnels, with a strong emphasis on audience behavior, creative testing, and conversion optimization. Through my self-owned digital news platform, I successfully scaled organic reach to over 2.3 million views by leveraging a reels-first content strategy, platform insights, and disciplined execution. My experience spans performance marketing, social media growth, rural and multilingual campaigns, and content strategy for media-led brands. I approach marketing as a system—where creatives, targeting, funnels, and analytics must work together to generate consistent results. With an academic background in Mass Communication and New Media Technology, I combine storytelling with performance logic. I continuously test, learn, and optimize using AI tools, data dashboards, and real-world feedback to improve efficiency and outcomes. I believe strong marketing is not about noise—it is about clarity, conversion, and sustainable growth.